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Adey, A.D... Getting It Right: The Manager's Guide to Business Communication
Juta Academic 1996 0702136050 / 9780702136054 Paperback Used; Very Good
Publisher: Juta Academic Date of Publication: 31 Dec 1996 Binding: Paperback Condition: Very Good Description: 0-7021-3605-0 Synopsis This text offers an introduction to successful business practice rather than a study of communication theory. Management, marketing, advertising and industrial relations are approached from the perspective of business communication. Important concepts and terms are summarized at the end of each chapter, and case studies and questions are included to test the reader's understanding of the important principles.
Price:
34.00 GBP
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